Everything you need to know about Arsenal’s new Emirates deal

Arsenal have announced a new £200 million deal with the Middle Eastern airline Emirates until 2024 and more commercial deals are set to follow..

Arsenal will increase their spending power from 2019 by around £20 million a year after agreeing a new shirt sponsorship deal with Emirates that will be worth more than £200 million across the five year deal.

Sponsor Increase

The new deal in itself represents an annual uplift from the existing £30 million per year contact and this will put Arsenal joint second highest in the Premier League with Chelsea’s Yokohama Tyres for shirt sponsor value, with both London sides being beaten out by Manchester United annual £47 million deal with Chevrolet.

Arsenal’s shirt partnership with Emirates, who separately also have the naming rights on their stadium until 2028, is the longest running in the Premier League – dating back to 2006 and is one of the longest relationships in world sport.

Gazidis’ Thoughts

The Gunners chief executive Ivan Gazidis said: “Emirates is a great partner for Arsenal. A world-class brand with a truly global reach. The airline plays a significant role in our ambitions to extend our influence and following around the world.”

The new deal, extending our shirt partnership until 2024, underlines how much both organisations value and benefit from the relationship.”

The airlines president Sir Tim Clark said: Arsenal’s strong appeal and influence around the globe, combined with their ambitions as a club, make them an ideal partner for Emirates, with values that reflect ours as a brand.”

Clark continued to say “As a long-standing supporter of football, we are passionate about the game and are a proud partner to the team.”

More Money On The Way

Not only have Arsenal just signed this new sponsorship deal with Emirates, but they’re also increasing looking into a new shirt sponsor as their three-year deal with Puma is coming to a close at the end of the 2018-19 season.

A new deal will help tackle their commercial shortfall compared to the likes of Chelsea who gain £60 Million per season with Nike, the North London side currently get exactly half that amount with Puma.

Sleeve Sponsors

It is also knowledgable that Arsenal will look into gaining more financial income by becoming the third side in the Premier League to have a sponsor on their sleeve. Currently only Everton and Chelsea have this and both are reportedly bringing in £8 – 10 Million from their perspective deals.

When the ink dries on all three of these deals, Arsenal are going to make some serious bank.

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